At present, for brands, challenges are still imposed within social networks, such as demonstrating the return on investment or differentiating from the competition.
Do you know why it is important to leverage the new formats and functions of social networks?
Atthis point, the work of the brands with social networks is nothing new, however, the firms still have challenges. In this post I have collected some errors that may be limiting the growth of the audience in social networks.
Why does not your audience on social networks grow?
You are not interacting:
The key to social networks is in their name “social”, if you are not more social with your audience on social networks you will hardly see results in terms of their growth and participation. If you do not respond to their comments the followers of your account will not even bother to interact in the future.
While it can be understood that the goal of certain social networks, such as Instagram, is to show a visual history, that does not mean that they stop being social platforms. If most of your time and effort goes into just posting content, you’re really not doing much to keep your audience from leaving (stop following you) or to get more members.
You are not consistent:
The frequency has become more important than ever at present because it is easy for the contents to be lost among the amount of them that exist and are constantly published on social networks. If your audience on social networks is not growing, it is likely that consistency is failing. Publishing more frequently, generally results in more engagement and more followers, may be a task that requires more time but is worthwhile if the results are considered.
Consistency is an aspect that also includes the section on the appearance of content, provides that each publication connect with the next.
Do not participate with other accounts:
Returning again to being social, the growth of your audience in social networks may also be limited if you do not participate with other accounts. If you want your name to stand out there, you need to reach other accounts in your niche on social platforms. This action can facilitate collaborations and enable the brand to build business relationships.
It is not useful for a brand to isolate itself in the digital world, among the best ways to grow with accounts is the development of relationships with others so connect and build links with people as influencers or other accounts to expand your network.
You do not use the formats:
Recurrently social networks evolve by presenting new options to present the content and this is something that can serve brands to not lose relevance and continue to grow their audience on social networks so it is always worth taking a look at the new formats. For example, in Instagram can be considered more than necessary to work with the stories as it is a format that has had an important growth, the latest figures reported by Statista indicate that currently only this space has 400 million active monthly users.
Expanding the content to other add-ons of social networks will make your profiles more attractive to users and to make your content more visible, thereby promoting brand exposure.
Your content is boring:
Unfortunately publishing anything will not help your social media audience grow. The content is the king and as such requires conditions that must be met to bring results.
In the world of social networks it is always ideal to add value, tell stories and think well that you will publish on each platform, a simple photo with a copy is no longer useful to achieve results. As a general rule always think about quality and make sure you give the extra in each publication.
The brand is not being itself:
Being authentic and real is important to keep the audience in social networks. People look for unique personalities, that’s why influencers are so popular in these spaces.
To avoid falling into this error, always consider evaluating your publications as well as the tone that accompanies each of the copies that will accompany the contents. Avoid working with extremely “processed” or over edited photos. Also, make sure that the voice of your brand is always represented.
The promotion is abused:
Consumers tend to block ads or content when it comes to materials where it is very obvious that they try to sell something, they avoid it as a place, so it is not surprising that today blockers are very popular. If you always try to sell, your audience in social networks will simply stop consuming what you are publishing.
Be less promotional and make your content more organic, do not try to reach people directly to want to sell them something.
Profiles are not optimized:
Many brands, after setting up their accounts in a social network, forget everything and take on the task of simply publishing. The above is an important error if you want the audience in social networks to grow as it can lead to creating a bad impression on people who come to the profile.
People, usually, decide whether or not to follow a brand after seeing the appearance of a profile, particularly after seeing elements such as the handle, the profile picture and the image of the biography. These elements, which appear on the top of the platform, but are liked by people are likely to cause people to leave.
All the elements of the profile of a social network must always be completed, in relation to the images they must be able to make clear that it is the brand, in terms of aspects such as biographies or descriptions, they must be clear and direct, but intriguing enough.
Your account does not have a focus:
The last of the potential reasons why your social media audience is not growing is because it does not have a clear focus. Having a clear sense of online identity is important, this allows the audience to understand who the brand is and what touch represents. In a simple way, you should understand that people will continue to your account because they have some expectation of what they will be receiving in their social network feeds, and it is important to work to fulfill that expectation.
To avoid this error, it is important to make sure to establish an address on what will be published, as well as to be clear with the vision of what the social network accounts of the brand will be about.