Cold emails are sent to customers who have the potential of being associated with you but have no relations with you or your organization at all. The aim of a cold email is to use a one-to-one method to communicate with the potential customer and being very clear about who you are and what the purpose is behind you sending an email to them. This is a great way to generate leads for your business based on what strategy you implement. You will send these emails to housewives, bachelors, middle aged people who work and have a family. You have to make sure you send it to as many people as you can in this particular niche so as to increase the chances of gaining leads.
What is the difference between a cold email and a spam email?
A cold email has an identity of the sender and receiver involved and has a clear mention about what the purpose of the reach is. A spam email doesn’t have any identity or a specific purpose for reaching you. A business address is always mentioned in a cold email to increase the credibility of the concerned organization. Organizations that send out cold emails also provide the option of opting out of the emailing service for customers. Spam senders keep emailing regardless. An organization which sends cold emails to a customer is held legally responsible for all their online activity, and hence, must comply with the rules and remain within the boundaries set by the system.
Using cold emails for progress:
Avoid inbox crashing:
The most important part to consider is the people who you are sending emails to. You have to keep in mind very specific problems that you want to address. This means targeting an audience that has the exact same problems you want to solve and sending them the emails. If you send emails to all the wrong people without any research, you are bound to waste your time purposelessly. For example, if you own a website dedicated to online grocery shopping, you will target only the audience which is the lead of a family or a member of the family which plays the role of a caretaker of the household and not teenagers or old people.
Show, don’t tell:
The content that you use in a cold email shouldn’t tell the reader why you are great. The email should convey what they gain if they comply with your conditions. For example, if you are a blogger wishing to maximise your reach and begin strategically cold emailing potential readers which you think might be beneficial for you, mention that their contribution to your website/blog will help them earn money and ask them to visit your blog in order to find out how. This way, you make sure that the reader follows what you say, and also possibly gain a new follower and contributor.
Crunch some numbers:
When you send an email to a prospect customer/client, you have to make sure that they think you are a credible source of information and there is no better way to prove that except using dates and statistics showing your growth. For example, if your business is online real estate management, then mentioning the fact that by a certain date in the near future, you are going to be the biggest real estate manager in your city with a certain number of dealings, there is a great chance your potential customer will click on your link and visit your website or contact you in some way so that you will get a new lead.
An offer they can’t refuse:
If you treat your emails like job interviews, you will understand that during the interview you have to offer something very special and unique. There is nothing more successful than a cold email which has something useful for a potential unknown customer. For example, offering a free short course, a free trial period for your service or a small task (like subscribing to your page) in order to get one of your products for a discount. If you offer something that does not require commitment, and offers something without any investment, your potential customer is bound to transform into one.
Tell me why?
If you offer a lot of things in your emails to unknown people without a strong purpose, they have strong reasons to think that your business is of very low value and that you are giving things away because of the same. Make sure you mention very good reasons about why you are offering the people heavy discounts or free services, that will make your customers feel like there is a solid foundation to your business and that you have a decent reputation. For example, if you have a website for paid online tutorials, and have offered your potential customers free tutorials for a certain topic for a month, mention the fact that it is free because you want more people to be aware of how to learn some concepts the unique way you are teaching them.
While there are other effective methods available which promote lead generation, cold emailing is an inexpensive and effective targeting of prospect customers and increasing the traffic for your business.
- Keep your emails brief, nobody wants to read a lot of content from an unknown email id.
- Include your contact number and try making the content as personalized as possible.
- Avoid using images in your emails, instead, use images on the page where customers will go to in case they decide to look into your matter.
- Make sure you follow up with the people regardless of whether they showed interest in your work.
- Try being consistent and try using different ways to write for different kinds of people.